Chiang Mai is Northern Thailand's cultural and educational hub, and the preferred base for a growing community of digital nomad families, long-stay expats, and retirees. The city's international school sector is smaller than Bangkok's but growing rapidly, driven by Chiang Mai's appeal as a low-cost, high-quality-of-life alternative to the capital. Schools tend to be smaller, more community-oriented, and somewhat less expensive than their Bangkok equivalents.